He expanded operations by opening additional editions in Tirunelveli, Madras, Salem and Tiruchirapalli in the 1940s. When he established Daily Than¬thi in 1942, it went on to become the flagship of his newspaper business. In his memory, two annual Tamil literary awards have been set up to honour his legendary love for the language. He was also Tamil Nadu’s minister for Cooperation in M Karunanidhi’s cabinets of 19. He was the founder of the We Tamils party, served as the member of the Tamil Nadu Legislative Assembly for four terms and was the speaker of the Assembly during 1967–68. The man behind this fruitful journey, Aditanar, was not just a media-savvy businessman, but a respected statesman as well. On November 1, 1942, he launched Daily Thanthi, which rapidly rose to the top to become the largest circulated daily in Tamil Nadu, and the fifth largest read newspaper in the country. Balasubramania Aditan, fondly known as Aditanar, a Tamil lawyer, politician, minister found himself inspired by popular Western publications and realised there was an urgent need for a Tamil newspaper that could reach the masses through engaging content and easy to understand language. This product aims to go beyond print and serve as a powerful and unique cross-platform trifecta that will seamlessly straddle traditional print content and be able to push the same across a digital medium that will organically create a community based on shared interests, trust, and celebration of our local culture. We will strengthen the bond with our regular reader, and look to forge new ties with new members of the household.
We offer the promise of more, built on the bedrock of trust and familiarity that Daily Thanthi brings to your front door, every morning. Our news, lifestyle and entertainment product is customised for this segment. And starting 1st of November 2015, you will get news in English as well. For over 74 years Daily Thanthi has informed, entertained and enlightened you with credible news in Tamil.
November 2015 sees history recreate itself with the launch of a new English language daily from this leading media house. In November 1942, he launched Dina Thanthi, which is rapidly grew to become largest circulated newspaper in Tamil Nadu, and is also the 5th largest read newspaper in the country.
Adithanar – inspired by popular Western publications - found the need for a Tamil daily would reach the masses through engaging content and easy language. TN has an exciting, new face, and we seek to be its vibrant voice!
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